Brand Strategy + Visual Guideline
01
Primary logo architecture
05
Core brand colors
08
Execution chapters
Tista Express Brand Book
A premium Persian wrap brand system designed around healthy, fresh perception across packaging, digital touchpoints, and campaign consistency.
Heritage Crest Identity
Delivery-First Presence
Gold-On-Night Visibility
Premium Healthy Feel
01
Brand Core
Tista Express is a modern Persian wrap concept built for healthy positioning, memorable visuals, and scalable operations.
Brand Name
Tista Express
Category
Premium Persian Wrap
Business Model
Delivery-only brand via online ordering platforms
Primary Market
UK urban consumers
- Young professionals
- Healthy fast-casual customers
- Office lunch audience
- Quality-focused takeaway buyers
- Fresh meal seekers
02
Positioning & Story
Brand Idea
Persian wrap, healthy and fresh.
Brand Promise
Authentic Persian taste in a fresh, premium wrap format.
Warm
Welcoming like Persian hospitality.
Bold
Strong flavor and standout visual identity.
Modern
Clean minimal language for digital-first touchpoints.
Energetic
Fast rhythm designed for mobile ordering behavior.
Tista Express reframes Persian cuisine through signature wraps that feel clean, modern, and premium. Recipes stay authentic while the format, service, and packaging communicate healthy and fresh quality.
Every bite is designed to be bold, warm, and memorable.
03
Voice & Tagline
The tone is friendly, energetic, modern, and warm. Messaging should be short, clear, and appetite-focused.
Friendly
Fresh Persian wraps made for everyday cravings.
Confident
Persian wrap with premium character.
Simple
Healthy. Fresh. Full of flavor.
Inviting
Try a lighter Persian favorite today.
Persian Wrap. Healthy & Fresh.
Option 1
Fresh Persian Wraps. Made Better.
Option 2
Persian Wrap. Healthy & Fresh.
Recommended
04
Color Strategy
The updated palette is built around the logo itself: metallic gold for recognition, midnight navy for premium depth, ivory for contrast, and ember copper for appetite. It feels premium and confident while staying clear across digital ordering touchpoints.
#D9B46D
Signature Gold
Primary logo edge, premium highlights, and hero accents.
#08131E
Midnight Navy
Main background, app-first layouts, and deep contrast base.
#F5E2B4
Warm Ivory
High-contrast typography and soft illuminated surfaces.
#B8622D
Ember Copper
Controlled appetite accent for warmth, heat, and motion.
#46301A
Roasted Umber
Secondary dark support for texture, packaging depth, and framing.
Logo
Gold on midnight navy
Delivery UI
Midnight navy surfaces with gold crest accents
CTA
Gold gradient or ivory on dark
Background
Deep navy with soft glow
Body Text
Warm ivory on dark surfaces
05
Typography & Logo Rules
Brand Serif
Cinzel
Use for hero statements, crest-led moments, and premium identity lines.
UI Sans
Manrope
Use for navigation, cards, controls, and modern interface hierarchy.
Body Copy
Inter
Use for readable long-form text, menu details, and utility content.
Display Numeric
Bebas Neue
Use for compact metrics, menu callouts, and strong quick-scan signals.
- Logo spacing At least 0.5x crest width
- Minimum size 120px width for full badge
- Style direction Ornamental badge with illustrated food core
- Icon ideas Crest contour, flame, skewer, wrap silhouette
06
Website & UI System
Website principles: premium contrast, fast comprehension, strong framing. The homepage should feel like a modern launch poster: clear hierarchy, disciplined spacing, dark surfaces, and gold-lit focus areas.
Buttons
Card Style
Persian Chicken Slider
Warm, close, texture-focused photography style
Primary Button
Gold gradient with dark text
Secondary Button
Transparent navy with gold outline
Main Background
#060B11 with layered glow
Card Background
Deep navy translucent panel
07
Brand Applications
The identity is optimized for delivery platforms, packaging, social, and menu systems with consistent visual logic.
Delivery Apps
Delivery Presence
Strong thumbnail visibility, premium brand framing, and consistent wrap-led product presentation across ordering platforms.
Packaging
Dark Wrap Packs
Ivory labels and gold crest details on deep-toned packaging for premium takeaway presence.
Social Media
Poster-Style Frames
Close crop food imagery, dark framing, metallic accents, and short appetite-led captions.
08
Do / Don’t, Experience & Expansion
Do
- Use deep contrast with disciplined gold highlights
- Keep the crest logo large and uninterrupted
- Show menu structure with clear fast-scan rhythm
- Preserve premium spacing and breathing room
Don’t
- Flatten the brand into generic fast-food red
- Overload layouts with ornamental clutter
- Shrink the crest into a weak small mark
- Introduce unrelated bright accent colors
Target customer feeling: warm, curious, reassured, hungry. The brand system must scale from a single delivery brand to multi-zone operations and packaged retail products.