A modern Persian street-food brand system designed for UK urban markets, food trucks, packaging, UI, and campaign consistency.
01
Tista Express is a modern Persian street-food concept built for fast service, memorable visuals, and scalable operations.
Tista Express
Modern Persian Street Food
Mobile food trucks and festival-ready vans
UK urban consumers
02
Persian flavor. Modern street food.
Authentic Persian taste served fast, modern and easy.
Welcoming like Persian hospitality.
Strong flavor and standout visual identity.
Clean minimal language for digital and street touchpoints.
Fast rhythm inspired by urban food culture.
Tista Express reimagines Persian cuisine as bite-sized street food for UK city life. Recipes stay authentic, while service, branding, and ordering experience feel modern and efficient.
03
The tone is friendly, energetic, modern, and warm. Messaging should be short, clear, and appetite-focused.
Fresh Persian bites ready in minutes.
Street food with Persian soul.
Big flavor. Small bites.
Try something different today.
04
Warm colors drive appetite, improve street visibility, and connect directly to Persian ingredients. The palette balances energy (red/saffron) with premium clarity (charcoal/cream).
Use for hero accents, primary branding moments, and warm highlights.
Use for CTA buttons and strong action states.
Core text and premium base color for truck body and UI anchors.
Secondary freshness cue for herbs and ingredient-led visuals.
Background and packaging support tone that keeps layouts light and appetizing.
05
Geometric and modern for key brand headlines.
Balanced and legible for UI headings and cards.
Highly readable for menus, website body, and long copy.
Strong condensed rhythm for prices and quick menu scans.
06
Website principles: fast, minimal, visual. Homepage structure: hero food image, tagline, menu, food-truck locations, and order section. Base grid: 12 columns with generous spacing.
#C1121F (hover #9B0F18)
#F59E0B (hover #D48A00)
#FFF9F3
#FFFFFF
07
The identity is optimized for food trucks, packaging, social, and menu systems with consistent visual logic.
Charcoal body, saffron logo, red accents, large lockup and simple 3-item side menu.
Cream surfaces with red logo and saffron accents for premium-casual takeaway presence.
Close-up food shots, minimal text, bright brand backgrounds, and concise taglines.
08
Target customer feeling: warm, curious, excited, hungry. The brand system must scale from a single truck to multi-city operations and packaged retail products.